In the Age of Technology, our communication methods are advancing each day, as are the digital content possibilities. Video is becoming an essential tool in creating marketing content to engage consumers. In a study done in 2016, 69% of consumers online claimed they would prefer to watch a video instead of reading an explanation about a product.
The Psychology Behind Video Marketing
People say a picture is worth a thousand words. If that’s the case, then a video is worth billions. Videos captivate the viewers’ attention better than any traditional advertisement can. This is because videos initiate emotional responses more so than past marketing methods. When done right, they lead
the consumer to associate a positive image of the brand. Emotions also play a big role in consumer purchase decisions. When a video triggers an emotional response, it becomes a longer lasting memory in the consumers mind and easier for them to recall. If you want to see emotionally driven advertising at its best, watch this video by Amazon.
Video marketing can be more cost efficient than traditional forms of advertising. All you need is a good video producer that will work within your budget to create a promotional video. Video can also increase conversion rates by 80% when included on your landing page. In fact, markets that are using video will see their revenue increase 49% faster than marketers who don’t use video. More than half of marketers claim video content has the best ROI over any other marketing tactic.
Your video doesn’t have to be viral to leave an impact on consumers. What IS important is that it stands out from other videos and “cuts through the clutter”. It will turn your social media pages and website into an engaging and informative experience for your customers. However, observing videos that have gone viral will help you understand how to influence consumers. Remember the Budweiser Ad from the 2014 Super Bowl? Even though a puppy and a Clydesdale have nothing to do with beer, there is no doubt this marketing campaign left a lasting impression on Budweiser customers and its brand by pulling at the heartstrings with this viral video.
Want help creating video content for your business? Here at Cutwing Marketing, our experienced team can create videos for you in just a few short weeks and work within your budget. Contact us today for a free quote on your next promotional video!