If you plan to build or maintain any sort of commercial viability in the years to come, search engine optimization (SEO) should be a priority for you. Regardless of industry, all your future business will flow through the digital presence that you create. SEO is central to that presence.
Over 90% of web traffic is conducted through the three major search engines. Moreover, around 50% of new customers will search out reviews and commentary about your products before making an initial purchase from you. While it is possible to build an audience offline or without SEO, you will lower your ROI considerably, perhaps to the point of infeasibility.
Properly managed, SEO is also an investment that pays exponential dividends. Great SEO is built around a bond of “trust” between your website and the major search engines. Once this bond has been built, the search engines will actually begin to seek out your website and match it with people who are searching within your competencies. This means less money spent on ads and less time trying to carve out an online niche for your site.