2020 has provided unprecedented challenges to families, communities, and small businesses. The devastating effects of the COVID-19 pandemic have also hit the …
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A Diamond is Forever!
“A Diamond is Forever”, but was it always? In 1948, a young copywriter for the N.W. Ayer advertising agency named Frances Gerety scribbled down this iconic, …

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The Head and the Heart: Marketing and Valentine’s Day
Valentine’s Day is an enigma of a holiday. Its origins are not widely known, but it is often celebrated by couples and scorned by singles. Since Valentine’s Day …
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