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Blog / May 25, 2016

5 Reasons Why Outsourcing Your Marketing is a Good Idea

lights
Often times the marketing responsibility within a company is grouped with the sales group. It can get lost in the shuffle of day to day tasks and never get the attention needed to produce quantifiable results. A key component of a successful marketing program is consistency in your representation in the marketplace. Companies shy away from using outside agencies because they think the cost will be too high when in reality the cost of an inconsistent marketing approach will have a much larger impact on their bottom line.

Why take the leap and outsource your marketing?

  1. Dedicated focus for timely project completion: An outside agency is going to focus solely on your marketing initiatives to increase your market presence and lead generation. They are not going to be distracted by intercompany activity. Your blogs, press releases, advertisements and social media will stay at the top of their list instead of taking the back burner to other urgent items.
  2. Improved analytics for better results: Analyzing the results of your marketing efforts is key to choosing the most effective platforms for your marketing spend. After thorough lead source analysis your marketing agency is going to make recommendations on changes to your program to improve your results.
  3. Saves you valuable time: All of the items that create an effective marketing program take time, a lot of time. Writing blogs, press releases, and website content are not quick tasks to complete. Brainstorming and developing an ad campaign can also be overwhelming tasks that takes hours out of your week. If you have constant interruptions all day it is difficult to gain the momentum needed to finish a marketing project.
  4. Scheduled content development for consistency: Your marketing agency can develop an annual content creation plan. They will use this plan to consistently develop and deliver new content to your target market so you are not scrambling to throw something together when you realize that it’s been 3 months since your last blog post.
  5. Increased efficiency saves you money: Developing a dynamic advertisement or flyer may require the use of programs that are not available in your office or that your staff is not familiar with using. If your staff is not trained in design programs or comfortable with copywriting your content then it is not the most effective use of their office time. Your marketing agency is going to have the resources and skill sets needed to complete your projects efficiently which in the end may cost less than keeping the project in house.

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Cutwing Marketing, LLC
Cutwing Marketing, LLC
5.0
Kelli Stimely
Kelli Stimely
19:53 30 Oct 20
Andi Millard
Andi Millard
14:42 01 Apr 20
We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
Dave Neumann
Dave Neumann
16:25 09 Mar 20
Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
Nicole Groth
Nicole Groth
17:59 10 Feb 20
Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
Steve Kempowski
Steve Kempowski
19:31 21 Oct 19
Cutwing Marketing has done a awesome job in supporting the needs of Lindberg/MPH, over the past several years. Not only with website design, but handling product brochures, videos, social media, etc. They are very responsive, professional, and get the job done to the customers satisfaction.
Robert Davis
Robert Davis
12:44 18 Oct 19
Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
John Romano
John Romano
19:44 11 Jun 19
A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
Karen Hunter
Karen Hunter
16:35 07 May 19
We use Cutwing Marketing to promote our company on social media. They've done an excellent job!
Mike Grande
Mike Grande
15:44 24 Apr 19
Andrea and her team always provide great support and excellent ideas for SEO optimizing and marketing. Very Satisfied and would recommend!
Peter Duffy
Peter Duffy
18:32 18 Mar 19
Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
Steve Roth
Steve Roth
16:13 13 Mar 19
Cheryl Siemers
Cheryl Siemers
14:42 28 Feb 19
A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
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