Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
– Public Relations Society of America
Public relations (PR) and copywriting are an art that creates a meaningful message or valuable content and delivers it to your target audience through several channels.
People find information from a multitude of sources and it is necessary to deliver your message throughout a variety of channels within your target industries. overall strong PR program can influence the feelings, opinions, and beliefs of prospects about your products or services.
Achieving the status of a knowledge leader in your industry requires you to produce new content on a continual basis in the form of blogs, press releases, social media posts, technical articles, website content, and more. Copywriting can be one of the most overwhelming tasks for your inside staff when distractions from daily responsibilities interrupt their progress. The dedicated team members here at Cutwing Marketing will work with you to set up a content schedule, develop the material, and distribute through the appropriate channels for your industry.