Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. – Buffer
Social Media is a great outlet for developing meaningful relationships with your target audience through engaging posts.
Social Media Marketing provides businesses with a variety of platforms to connect with users and develop meaningful relationships with them through posts and stories. Target audiences frequently research businesses prior to reaching out for more information on products or services. Social media is a valuable tool that businesses can use to continually communicate new information to users along with promote engagement around the company’s offerings. It has taken over the digital world and is one of the most effective methods to connect with your target audience. There are endless options to present information about your products and services in an engaging way to your target audience including photos, video, live streams, news, and more. A mix of these methods helps to build your social media presence and increase brand awareness. Executing a social media strategy isn’t as easy as it seems, it takes planning and dedication to keep a consistent presence on any platform.
Why is Social Media Marketing Important for your Business?
Not convinced yet that you need a social media marketing strategy? Here are few statistics that might change your mind:
- There are about 3.5 billion social media users, which is around 45% of the total world population
- 68% of US adults have reported that they are now Facebook users
- 54% of social network users are using social media to research products
Think social media is only used by the younger generations? The numbers below tell a different story.
- Baby boomers – 48.2% are social media users
- Gen X – 77.5% are social media users
- Millennials – 90.4% are social media users
Even with all the evidence of the potential that social media marketing has for your business sometimes the hardest part is getting started and maintaining a strategy.
Social Media Management Services
Social media marketing can be a daunting task that requires a large amount of research, content development, and planning. Many businesses start a social media plan and then stop due to an ineffective strategy or lack of time. Outsourcing your social media management helps take the stress off of you. At Cutwing Marketing our team provides social media management services that include strategic planning, content development, scheduling, social network set ups, reporting, and much more. A typical Social Media Management Package includes the following:
Strategic Planning: Our team starts with a kickoff meeting with your staff to learn about what your perfect customer looks like. During this call we also discuss your social media marketing goals and which social media platforms to use for your campaigns. We will also start to define you target audiences based on criteria provided by the social platform being used.
Concept and Design: Next, we’ll concept and design the next month of posts for your review. This process includes copywriting and design of imagery used in the posts. Once the creative is completed the posts will be shared with you for review and approval.
Posting and Scheduling: When the social posts are approved, we will go ahead and schedule out the posts. If advertising is included in your strategy, we will place the advertisements set to your target audience and time frame.
Reporting: At the end of each month, we will provide you with reporting on your social media performance. Depending on the platforms used goals may include: Website Traffic, Messenger Chats, App Installs, Website Conversions, Video Views, New Followers, Post Engagement and more.
Campaign Optimization: Once your social media program has launched and people begin engaging with your posts and advertisements, we can evaluate performance and looking for optimization opportunities.
Advertising Campaigns: An important aspect of maximizing your social media exposure is utilizing the advertising opportunities provided by each platform. Running advertising campaigns on social media increases your reach and brand exposure.
Are you ready to get started with growing your business with social media marketing? Fill out our contact form today to learn more about how our team can help you with your social media marketing.
