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Uncategorized / April 30, 2021

…AND ACTION: Rolling Video Into Your Marketing Plan

Video ProductionHave you considered implementing video into your marketing efforts, but just the thought of production seems overwhelming? If you are looking to build on your creative marketing efforts, video marketing is the answer – and it doesn’t always have to be a monumental task.

Why You Should Use Video Marketing

Video marketing has been a growing medium for businesses and is often used to connect with potential consumers. 87% of companies are already using video marketing as a tool. Why? Because it drives results and is known to be a huge consumer hit. Videos tend to be consumers’ favorite type of content and 54% of those people are wanting to see more video content from the brands and companies they love most. Studies even show that 8 out of 10 consumers make a purchase after watching a brand’s video. That means not only are they engaged, but it also goes to show that video efforts can play a rather important role on a consumer’s decision-making process. The power of video marketing is there – and it’s time for you to start taking advantage of it.

How to Add Video to Your Marketing Strategy

Internet users are watching video content everywhere, and the good news is that video marketing is very cost effective when speaking in terms of ROI. A video, if done effectively, does not need to be a viral sensation in order to leave an impact. The goal is to have content that will essentially “cut through the clutter” and send a simple message to your target audience.

But how do you incorporate video into your marketing strategy? Two top choices to do so are on your company website and social media platforms. Read more about it below.

Social Media

  • Explainers: Every minute more than 700 videos are shared on Twitter. An explainer video that elaborates on your product or service could be one of those 700 videos.
  • Live Videos: Live videos may be difficult and require practice, but their benefit outweighs the learning curve. Live videos can be done on Facebook, Instagram, and YouTube. They allow for real-time engagement and favorable positions in the algorithm.
  • Presentations: Social media users engage more with video content that is shared by their peers. Take this opportunity to present your product or service in a quick and engaging presentation format.
  • Video ads: Followers are far more likely to remember a video they watch over a text Facebook post. This holds true to video advertisements on social media platforms.

Website

  • About Us Page: A corporate overview video is an engaging way to communicate your company’s background, values, and mission statement.
  • Product Demonstrations: Using video to demonstrate product features is like an in-store demo by a sales representative at a fraction of the cost. Easy for both parties!
  • Customer Service or Troubleshooting Videos: Short and interactive clips will help the customer navigate to find a solution to their problem and avoid the frustration of being put on hold over the phone.
  • Customer or Employee Testimonials: Video testimonials are an incredible form of word-of-mouth advertising. It is a way for your company to highlight your successes in a sincere manner plus, you have complete control over the selected content.
  • Video Newsletter: It is 50% more likely that a customer will read an email newsletter that features a video. Show, rather than tell, your customers what your company is doing and why they should care with an informative but brief monthly video.

At Cutwing Marketing, our team creates a variety of marketing videos from short teaser videos for social media to larger corporate overview videos. Contact us today to learn more about using video in your marketing efforts!

Oh, and don’t forget to follow us on Facebook, Twitter, and Instagram!

Filed Under: Uncategorized

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5.0
Based on 17 reviews
Cutwing Marketing, LLC
Cutwing Marketing, LLC
5.0
Raymond Jargstorf
Raymond Jargstorf
20:53 20 Jan 23
Cutwing Marketing is a top-notch marketing agency that truly understands and cares abouts its clients’ and their needs! They’re collaboration, responsiveness, drive and overall deliverability has helped my organization continue to set and achieve our business goals and results! We have partnered with this agency for several years now and can say, without a doubt, that the growth observed through our efforts in SEO, PPC, CPC, Email and Social Media campaigns, overall website traffic and lead generation, trade show appearances, and publications is due in part thanks to their efforts.Being able to routinely sit down, both in-person and virtually, with the team at Cutwing is great. Collaborating and bouncing ideas off of their subject matter experts, coupled with their willingness and transparency to share real-world marketing strategies and tactics is really what sets them apart from the competition.
Peter Lyons
Peter Lyons
01:37 12 Jan 23
Cutwing Marketing was super easy to work with, had great communication throughout the project, did great work creating my business logo from my ideas, and built a website for my business all very efficiently and very reasonably priced.
Laura Henderson
Laura Henderson
21:27 15 Dec 22
Cutwing Marketing is a breath of fresh air in the world of marketing agencies. We vetted out six agencies when we selected Cutwing Marketing. We selected one other and fired them within three months. Most of Cutwing's competitors had more revenue, fancier offices, and lots of sales overhead. Cutwing Marketing was exactly what we were looking for - smart, strategic-minded people who are great and quick at executing the work. We are a fast-changing software company with extremely high expectation of our vendors. Cutwing Marketing doesn't over promise and so far, they always over deliver. They have done a wide range of work for us including but not limited to: advising on our Hubspot website, rebuilding our Hubspot website on Wordpress, crafting strong press releases, building out campaigns, and supporting all our social media strategy. Partner with Cutwing Marketing, and you will not be disappointed!
Nick Ponsonby
Nick Ponsonby
16:58 08 Jul 22
Cutwing has done a awesome job managing our social media marketing for our largest events. Super easy to work with and execute on time and on budget.
Peter Murray
Peter Murray
18:06 08 Jun 22
Samantha did an excellent job developing a fantastic set of logos that capture the essence of our brand and what we seek to build. An excellent platform for future social media marketing and related collateral.Thank you for the great job!
Kelli Stimely
Kelli Stimely
19:53 30 Oct 20
Andi Millard
Andi Millard
14:42 01 Apr 20
We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
Dave Neumann
Dave Neumann
16:25 09 Mar 20
Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
Nicole Groth
Nicole Groth
17:59 10 Feb 20
Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
Steve Kempowski
Steve Kempowski
19:31 21 Oct 19
Cutwing Marketing has done a awesome job in supporting the needs of Lindberg/MPH, over the past several years. Not only with website design, but handling product brochures, videos, social media, etc. They are very responsive, professional, and get the job done to the customers satisfaction.
Robert Davis
Robert Davis
12:44 18 Oct 19
Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
John Romano
John Romano
19:44 11 Jun 19
A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
Karen Hunter
Karen Hunter
16:35 07 May 19
We use Cutwing Marketing to promote our company on social media. They've done an excellent job!
Mike Grande
Mike Grande
15:44 24 Apr 19
Andrea and her team always provide great support and excellent ideas for SEO optimizing and marketing. Very Satisfied and would recommend!
Peter Duffy
Peter Duffy
18:32 18 Mar 19
Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
Steve Roth
Steve Roth
16:13 13 Mar 19
Cheryl Siemers
Cheryl Siemers
14:42 28 Feb 19
A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
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Lake Geneva, WI. 53147

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