• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Cutwing Marketing

Marketing Consulting Solutions

(262) 248-0288         
  • Home
  • About Us
    • Team Bios
    • Reviews
  • Services
    • Advertising Campaigns
    • Strategic Planning
    • Content Marketing
    • Copywriting & Public Relations
    • Social Media Marketing
    • Marketing Automation Services
    • Branding
    • Graphic Design
    • Video Marketing
  • Contact
  • Blog

Blog / September 12, 2016

Marketing with Mia: Cause Marketing

cause-marketingThe kids are back on campuses, the bookstores are being cleared out, and the dining halls are full. It’s the start of fall semester and as Mia looks at the pictures hanging on her wall, she reminisces about her time at the University of Iowa.

One of her fondest memories is of the University of Iowa Dance Marathon (UIDM). This is the largest student organization on campus. It provides yearlong emotional and financial support to pediatric oncology patients and their families who are being treated at the University of Iowa Children’s Hospital. Throughout the year, students plan fundraising events, family activities, and student meetings to build up for The Big Event. The Big Event is a big dance party where participants cannot sit, sleep, or drink caffeine (that was a doozy) for 24-hours to take a stand against pediatric cancer.

Her senior year, Mia served on the Executive Council as the PR/Marketing Director. That year, they had the largest monetary increase (20%) and raised a total of $2.4 million. In addition to the monetary increase, the organization also saw an increase in recruitment, merchandise sales, family satisfaction, sponsor engagement and new and innovative ways of thinking.
She thought about how easy it was to market and fundraise for this cause. Not only did she have the passion for it but also because it’s easy to share that passion with others. People were so willing to give when they knew it was going towards a great cause.

So why is “cause marketing” so easy to market? Because it’s what the people want! According to a study done by Cone in 2010, 90% of consumers want companies to share how they are benefiting a good cause. That’s over 278 million people in the U.S. that want to know how a company is using its time, money and resources for good.
The study also found that in Millennials and Consumer Marketing statistics, 85% buy a product in which a portion of the sales goes to the support of a cause or issue. That percentage is even higher for moms at 92%!

As Mia took a sip of her coffee, she wondered why more influential companies don’t use their power for good if it would increase their customer base as well. It would be easy to find a cause or initiative that also resonated with your company’s values. Volunteer at a soup kitchen, fundraise for a 5K, or even start your own Dance Marathon. Whatever it is, find a way to give back. Your customers will love it and so will you.

Filed Under: Blog Tagged With: Cause, marketing, Volunteer

Footer

Google Rating
5.0
Based on 12 reviews
Cutwing Marketing, LLC
Cutwing Marketing, LLC
5.0
Kelli Stimely
Kelli Stimely
19:53 30 Oct 20
Andi Millard
Andi Millard
14:42 01 Apr 20
We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
Dave Neumann
Dave Neumann
16:25 09 Mar 20
Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
Nicole Groth
Nicole Groth
17:59 10 Feb 20
Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
Steve Kempowski
Steve Kempowski
19:31 21 Oct 19
Cutwing Marketing has done a awesome job in supporting the needs of Lindberg/MPH, over the past several years. Not only with website design, but handling product brochures, videos, social media, etc. They are very responsive, professional, and get the job done to the customers satisfaction.
Robert Davis
Robert Davis
12:44 18 Oct 19
Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
John Romano
John Romano
19:44 11 Jun 19
A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
Karen Hunter
Karen Hunter
16:35 07 May 19
We use Cutwing Marketing to promote our company on social media. They've done an excellent job!
Mike Grande
Mike Grande
15:44 24 Apr 19
Andrea and her team always provide great support and excellent ideas for SEO optimizing and marketing. Very Satisfied and would recommend!
Peter Duffy
Peter Duffy
18:32 18 Mar 19
Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
Steve Roth
Steve Roth
16:13 13 Mar 19
Cheryl Siemers
Cheryl Siemers
14:42 28 Feb 19
A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
See all reviewsWrite a review
powered by Google

Cutwing Marketing Solutions, LLC.
835 Geneva Pkwy North, Suite 3
Lake Geneva, WI. 53147

© 2021 Cutwing Marketing · Site Map

262-248-0288