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Blog / September 12, 2016

Marketing with Mia: Cause Marketing

cause-marketingThe kids are back on campuses, the bookstores are being cleared out, and the dining halls are full. It’s the start of fall semester and as Mia looks at the pictures hanging on her wall, she reminisces about her time at the University of Iowa.

One of her fondest memories is of the University of Iowa Dance Marathon (UIDM). This is the largest student organization on campus. It provides yearlong emotional and financial support to pediatric oncology patients and their families who are being treated at the University of Iowa Children’s Hospital. Throughout the year, students plan fundraising events, family activities, and student meetings to build up for The Big Event. The Big Event is a big dance party where participants cannot sit, sleep, or drink caffeine (that was a doozy) for 24-hours to take a stand against pediatric cancer.

Her senior year, Mia served on the Executive Council as the PR/Marketing Director. That year, they had the largest monetary increase (20%) and raised a total of $2.4 million. In addition to the monetary increase, the organization also saw an increase in recruitment, merchandise sales, family satisfaction, sponsor engagement and new and innovative ways of thinking.
She thought about how easy it was to market and fundraise for this cause. Not only did she have the passion for it but also because it’s easy to share that passion with others. People were so willing to give when they knew it was going towards a great cause.

So why is “cause marketing” so easy to market? Because it’s what the people want! According to a study done by Cone in 2010, 90% of consumers want companies to share how they are benefiting a good cause. That’s over 278 million people in the U.S. that want to know how a company is using its time, money and resources for good.
The study also found that in Millennials and Consumer Marketing statistics, 85% buy a product in which a portion of the sales goes to the support of a cause or issue. That percentage is even higher for moms at 92%!

As Mia took a sip of her coffee, she wondered why more influential companies don’t use their power for good if it would increase their customer base as well. It would be easy to find a cause or initiative that also resonated with your company’s values. Volunteer at a soup kitchen, fundraise for a 5K, or even start your own Dance Marathon. Whatever it is, find a way to give back. Your customers will love it and so will you.

Filed Under: Blog Tagged With: Cause, marketing, Volunteer

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Cutwing Marketing, LLC
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Raymond Jargstorf
Raymond Jargstorf
20:53 20 Jan 23
Cutwing Marketing is a top-notch marketing agency that truly understands and cares abouts its clients’ and their needs! They’re collaboration, responsiveness, drive and overall deliverability has helped my organization continue to set and achieve our business goals and results! We have partnered with this agency for several years now and can say, without a doubt, that the growth observed through our efforts in SEO, PPC, CPC, Email and Social Media campaigns, overall website traffic and lead generation, trade show appearances, and publications is due in part thanks to their efforts.Being able to routinely sit down, both in-person and virtually, with the team at Cutwing is great. Collaborating and bouncing ideas off of their subject matter experts, coupled with their willingness and transparency to share real-world marketing strategies and tactics is really what sets them apart from the competition.
Peter Lyons
Peter Lyons
01:37 12 Jan 23
Cutwing Marketing was super easy to work with, had great communication throughout the project, did great work creating my business logo from my ideas, and built a website for my business all very efficiently and very reasonably priced.
Laura Henderson
Laura Henderson
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Cutwing Marketing is a breath of fresh air in the world of marketing agencies. We vetted out six agencies when we selected Cutwing Marketing. We selected one other and fired them within three months. Most of Cutwing's competitors had more revenue, fancier offices, and lots of sales overhead. Cutwing Marketing was exactly what we were looking for - smart, strategic-minded people who are great and quick at executing the work. We are a fast-changing software company with extremely high expectation of our vendors. Cutwing Marketing doesn't over promise and so far, they always over deliver. They have done a wide range of work for us including but not limited to: advising on our Hubspot website, rebuilding our Hubspot website on Wordpress, crafting strong press releases, building out campaigns, and supporting all our social media strategy. Partner with Cutwing Marketing, and you will not be disappointed!
Nick Ponsonby
Nick Ponsonby
16:58 08 Jul 22
Cutwing has done a awesome job managing our social media marketing for our largest events. Super easy to work with and execute on time and on budget.
Peter Murray
Peter Murray
18:06 08 Jun 22
Samantha did an excellent job developing a fantastic set of logos that capture the essence of our brand and what we seek to build. An excellent platform for future social media marketing and related collateral.Thank you for the great job!
Kelli Stimely
Kelli Stimely
19:53 30 Oct 20
Andi Millard
Andi Millard
14:42 01 Apr 20
We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
Dave Neumann
Dave Neumann
16:25 09 Mar 20
Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
Nicole Groth
Nicole Groth
17:59 10 Feb 20
Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
Steve Kempowski
Steve Kempowski
19:31 21 Oct 19
Cutwing Marketing has done a awesome job in supporting the needs of Lindberg/MPH, over the past several years. Not only with website design, but handling product brochures, videos, social media, etc. They are very responsive, professional, and get the job done to the customers satisfaction.
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Robert Davis
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Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
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A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
Karen Hunter
Karen Hunter
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We use Cutwing Marketing to promote our company on social media. They've done an excellent job!
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Mike Grande
15:44 24 Apr 19
Andrea and her team always provide great support and excellent ideas for SEO optimizing and marketing. Very Satisfied and would recommend!
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Peter Duffy
18:32 18 Mar 19
Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
Steve Roth
Steve Roth
16:13 13 Mar 19
Cheryl Siemers
Cheryl Siemers
14:42 28 Feb 19
A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
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