It’s something that we all crave, whether we like it or not. When asked the question “What is most important to you,” many people will say family, friends, or a significant other. Our best memories are often because of the people we experienced them with.
In the age of digital, it is easy have the illusion that we are all still connected. Social media floods our news feeds with what our friends are doing practically 24/7. And how do we respond? With a like. Or an occasional comment. We only see what they choose to show us, and our reaction is just the thoughtless tap on a screen.
Is this what we call a connection today? Minimal effort with limited contact in real life? I think I’ll pass.
So how does this relate to marketing? Well when it comes down it, marketing is about relationships too. Here’s 5 ways to get started!
- Think like a customer. How would you want to be treated if you walked into a store? What kind of information would you want to find on a company’s social media page or a website? You need to be doing something that adds value to your customers. Give them what they want, and they’ll do the same for you in return!
- Keep it about your message. The successful brands are likely those that know how to tap into emotions and create something inspirational. They are about so much more than just selling, that their products or services become secondary to the overall message. And that is what people are going to remember you for – your message.
- Show you care. The most favorable brands are the ones that make real connections with their customers. It must be a 2-way relationship with interaction both on and offline. A positive in-store experience with a personalized follow up email or the like can go a long way! Get creative, and remember that each customer is an individual, and should be treated as such.
- Make it personal. Even just a simple “Hello [customer’s name]” in an email or coupon in the mail can make a difference. People like to see their name, and it can make them feel more appreciated than just a generic flyer sent to everyone. If they come into your store, introduce yourself, ask their name, and really listen to what they’re saying or asking for. It’s all about the details here.
- Remember that it’s an ongoing and never ending process. A good relationship is not something you can establish overnight. It takes time and effort, but it will definitely be worth it. Building these relationships is what makes the difference between a customer and a brand loyalist. These advocates can become your biggest assets, as potential new customers are more trusting of people outside the company.
Now all that’s left to do is start connecting!