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Blog / April 28, 2017

Focus

We live in a society where we’re always on the go – constantly plugged in to the world of digital and social media. It has a way of bringing the world closer together while simultaneously making people feel further apart. Sometimes it’s just too overwhelming, and it can be hard to focus.

This happens to companies too. Leaders are being pulled in many different directions by a multitude of internal and external factors. Everyone has an opinion about the best way to do something, and chances are, it’s probably different from the next person.

Now this isn’t necessarily a bad thing, but it can cause disagreements. And although it’s impossible to avoid some arguments, there are a few steps you can take to minimize them and keep everyone focused!

  1. Core competencies. These are the things you do best. Your key strengths. Think about it from the perspective of your customers. How would they describe your brand? These competencies are the reason why a customer would choose your brand over another. Know why each one is important, and if certain ones work together to add value.
  2. Competitive advantage. What makes you stand out from the ever-growing crowd? The wow factor. That is your competitive advantage. Maybe it’s one of your core competencies, or even a combination of them. It should also be sustainable – create value that will last so you can take advantage of the increased brand awareness and loyalty that will continue to grow over time.
  3. Short-term goals. As both a company and an individual, it is important to accept the fact that progress and success don’t happen overnight. It’s kind of like climbing a mountain. You can’t go from the bottom to the summit instantaneously. Time takes time, and you must learn how to walk before you can run. Use these milestones as stepping stones along the path to your ultimate end goal(s).
  4. Long-term goals. On the other side of the coin, it is important to continuously consider the future too. See where you want to be in one year, five years, or even ten years down the line. Maybe a combination of short-term goals helps you reach a long-term one. This is where strategy is essential for success – determine what steps must be taken to achieve your bigger objectives.
  5. Mission statement. Why are you doing what you’re doing? This is what it all comes down to. The why. Why does it matter to you? Besides the obvious reason of making money, of course. Dollars can only take you so far. Having passion and a love for what you do separates the good brands from the great ones. So, stay focused, and be great.

Filed Under: Blog Tagged With: marketing

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Kelli Stimely
Kelli Stimely
19:53 30 Oct 20
Andi Millard
Andi Millard
14:42 01 Apr 20
We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
Dave Neumann
Dave Neumann
16:25 09 Mar 20
Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
Nicole Groth
Nicole Groth
17:59 10 Feb 20
Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
Steve Kempowski
Steve Kempowski
19:31 21 Oct 19
Cutwing Marketing has done a awesome job in supporting the needs of Lindberg/MPH, over the past several years. Not only with website design, but handling product brochures, videos, social media, etc. They are very responsive, professional, and get the job done to the customers satisfaction.
Robert Davis
Robert Davis
12:44 18 Oct 19
Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
John Romano
John Romano
19:44 11 Jun 19
A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
Karen Hunter
Karen Hunter
16:35 07 May 19
We use Cutwing Marketing to promote our company on social media. They've done an excellent job!
Mike Grande
Mike Grande
15:44 24 Apr 19
Andrea and her team always provide great support and excellent ideas for SEO optimizing and marketing. Very Satisfied and would recommend!
Peter Duffy
Peter Duffy
18:32 18 Mar 19
Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
Steve Roth
Steve Roth
16:13 13 Mar 19
Cheryl Siemers
Cheryl Siemers
14:42 28 Feb 19
A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
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