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Blog / August 1, 2019

How Website Content Can Improve Lead Generation

What is your audience looking for?

When you’re browsing the web for information, how do you determine which website to click on after your initial search? When you do choose a site, did it answer your question and provide the information you wanted? As a company that wants to attract users to your website, you should consider the following when generating content for your website:

  • Look for content gaps in your current website – what questions are left unanswered for your reader?
  • Analyze your websites search tool – are keywords consistently used?
  • Look at your competitors – what information do they provide for their audience?

How does this generate leads?

According to HubSpot, 63% of surveyed marketers believe their greatest struggle is in generating traffic and leads for both their own brand and their clients. How can you generate leads through website content? Ask yourself these three questions:

  1. Does your content solve a problem?Are there repeated questions your visitors ask on your site, or are their certain obstacles your clients come to you to solve?
  2. Is your research enough? Analyze your keywords for consistency. Look at general search engines and use autocomplete to find the most searched for questions in your industry.
  3. How is your content structured? There are three types of content format: visual, written, and interactive. Does your content format reflect the type of information presented? Is it presented in a way your readers will share or re-post? For example, blogs are great for traffic generation, but in-depth content like guides or webinars have greater shareability and are more effective for lead generation.

Not all content is going to generate leads, but a well-structured topic can cover multiple parts and answer any questions if necessary. The basic formula to consider is good topics lead to good content which leads to leads! Grow your brand and structure your content to reflect what you specifically can offer to your visitors.

Cutwing Marketing provides researched content and topics that promote lead generation and traffic to websites. To learn more visit us at, https://cutwingmarketing.com/ and don’t forget to follow us on Facebook, Twitter, LinkedIn, and Instagram!

Filed Under: Blog Tagged With: content, content creation, content marketing, generating leads

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Cutwing Marketing, LLC
Cutwing Marketing, LLC
5.0
Kelli Stimely
Kelli Stimely
19:53 30 Oct 20
Andi Millard
Andi Millard
14:42 01 Apr 20
We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
Dave Neumann
Dave Neumann
16:25 09 Mar 20
Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
Nicole Groth
Nicole Groth
17:59 10 Feb 20
Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
Steve Kempowski
Steve Kempowski
19:31 21 Oct 19
Cutwing Marketing has done a awesome job in supporting the needs of Lindberg/MPH, over the past several years. Not only with website design, but handling product brochures, videos, social media, etc. They are very responsive, professional, and get the job done to the customers satisfaction.
Robert Davis
Robert Davis
12:44 18 Oct 19
Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
John Romano
John Romano
19:44 11 Jun 19
A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
Karen Hunter
Karen Hunter
16:35 07 May 19
We use Cutwing Marketing to promote our company on social media. They've done an excellent job!
Mike Grande
Mike Grande
15:44 24 Apr 19
Andrea and her team always provide great support and excellent ideas for SEO optimizing and marketing. Very Satisfied and would recommend!
Peter Duffy
Peter Duffy
18:32 18 Mar 19
Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
Steve Roth
Steve Roth
16:13 13 Mar 19
Cheryl Siemers
Cheryl Siemers
14:42 28 Feb 19
A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
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