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Blog / July 27, 2016

Marketing With Mia: Is Communication a Skill?

coffee-1174199_1920Mia sat in the local coffee shop as she caught up on some emails Sunday afternoon. While she sipped on her coffee, she overheard the manager yelling at one of the baristas for making a drink wrong. The employee looked incredibly apologetic and somewhat scared. After the conversation, the employee worked slower to ensure there were no more mistakes which ultimately caused the line to be longer and the customers to be more frustrated.
This got Mia to thinking about a conversation she had with her Uncle Matt.

“Communication is not a skill,” he said. “There’s nothing unique about communication. Everybody can communicate, even a new born baby” he went on. “You don’t need a specific skill set to do that.”
After seeing the conversation between the manager and the barista, she knew that communication, especially effective communication, was in fact 100% a skill.
As Mia gathered her things to leave, she approached the clearly upset barista and told her that she was doing a great job.
—
Being able to communicate well with your employees and your clients will only improve your business. The practice of staying calm while expressing a clear and concise message isn’t a skill that everyone is good at. Here are some tips that can create a better relationship between you and your clients during a meeting.

  1.  Start a meeting with some light conversation. This will make you seem more personable and build a rapport between you and the client. They will also feel more comfortable asking questions and suggesting ideas throughout the meeting.
  2. Listen actively. This is the most important. Avoid bringing in distractions to your meetings such as cell phones or laptops. This will allow you to give your full attention to your client.
  3. Give your client options. Never go in with a set plan because what you want to do with the project and what your client likes may not be the same. Also, make sure you have an open mind when your client is providing feedback.
  4. At the end of a meeting, ask what medium they would prefer to communicate through, moving forward. Knowing if your client prefers phone calls over emails will help you be more efficient.
  5. Follow up! This will show that you are dedicated to the success of your client. Recap certain deadlines and just check in to make sure new needs haven’t come up.

Communication is something that makes the world go round so take the time to gather your thoughts and approach every situation with a level head. Your clients will appreciate you for your open-mind and will feel more comfortable approaching you with concerns. A little kindness can go a long way.

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Kelli Stimely
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We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
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Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
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Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
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Cutwing Marketing has done a awesome job in supporting the needs of Lindberg/MPH, over the past several years. Not only with website design, but handling product brochures, videos, social media, etc. They are very responsive, professional, and get the job done to the customers satisfaction.
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Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
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A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
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We use Cutwing Marketing to promote our company on social media. They've done an excellent job!
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Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
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A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
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