It was official, Mia would never go a day on decaf coffee again. Her headache was growing, and her phone kept on dinging: Facebook messages, Twitter retweets, LinkedIn connection requests, and email after email. Mia loves marketing, but not without some espresso. I should’ve stayed consistent with my usual coffee order, she thought.
As Mia texted her assistant Sofia her regular order from the coffee shop in the lobby, Mia thought about how her current coffee situation reminded her of a new client. The client recently signed on for social media management with hopes of growing their following on all platforms. They told Mia they were posting regularly and doing everything right, but nothing seemed to work. After doing some research, Mia noticed their problem: inconsistency.
Connecting with your audience is the first step to successful social media marketing, we saw that in our last blog. The next step is to keep that connection by remaining consistent with your brand. For example, if your company focuses on a healthy lifestyle, you don’t want to share any posts from fast food restaurants. Instead, you’d want to find content that coincides with your brand, like healthy recipes and workout ideas.
You also want to be consistent with your posting and make sure you have a balance with your content. Using the example above, you’d want to post equal amounts of healthy recipes and workouts, rather than an overload of workouts and hardly any recipes. Once you find a good balance that works for the content you post, stay consistent when sharing that content.
Another way to remain consistent with your brand is to match your profile aesthetic to your brand aesthetic. In other words, when you’re creating original content, you’ll want it to look similar to your brand logo. Match color schemes, fonts, and images as much as you can. This creates the visual connection that your audience will develop, matching your posts to your company before looking to see posted it.
Mia pulled up the social media content calendar that she created for her client as she took a sip of her newly caffeinated coffee and smiled. Yes, she thought, it really is best to stay consistent.
Cutwing Marketing has the capabilities to create content that not only connects with your audience, but also remains consistent with your brand image. For more information on what we offer in terms of social media marketing, visit our website or give us a call at (262) 248-0288. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn for more marketing tips and industry news!