• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Cutwing Marketing

Marketing Consulting Solutions

(262) 248-0288         
  • Home
  • About Us
    • Team Bios
    • Reviews
  • Services
    • Advertising Campaigns
    • Strategic Planning
    • Content Marketing
    • Copywriting & Public Relations
    • Social Media Marketing
    • Marketing Automation Services
    • Branding
    • Graphic Design
    • Video Marketing
  • Contact
  • Blog

Blog / June 8, 2016

Marketing with Mia: Spending Money to Make Money

spending-money-to-make-moneyAfter paying for the most delicious lunch at a local cafe, our marketing gal Mia makes her way back to the office to start work on her next project. Don’t worry, she also grabbed an iced coffee to-go.

With the start of summer and heavy tourist season right around the corner, the next project on her list involves compiling a list of summer events and activities for one of her client’s websites. As she researches she finds many wine and cheese festivals, local theatre productions, and firework displays. Not surprisingly, she also finds a plethora of websites that had not been updated in years.

Some of these websites even had event dates from 3 years ago and were not functional or consumer friendly.

As frustrating as it was for her, she imagines how frustrating it would have been for tourists trying to plan their trips for the summer. Why would a company neglect such a powerful tool and deter interested consumers?

—

What is the first thing you do when you want to buy something new or learn more about a product? You go to their website.

Researchers say it takes 50 milliseconds for someone to decide whether or not they like your website. That is literally half of one second. Half a second to create a lasting image. To convince them to buy your product.

Therefore, any site that is out-of-date is constantly losing value and in turn causing the company to lose revenue. So why are so many websites still cluttered and dysfunctional? For some business owners, it is hard to picture the possibilities that come with paying for a new website. However, if they start viewing their website as an investment and not a cost, there is a great potential for profits. One website redesign can result in a 34% increase in revenue.

With such a large profit margin it might be time to update your website. Here are some of the best tips to consider while working on your redesign:

  • Make strategic goals: create an image of what you want your image to look like and what kind of vibe you want to give off. Use this as a baseline for every decision that comes with the process.
  • Spend quality time with your content: make sure your content is up-to-date and relevant to your audience.
  • Do your homework: research other websites of competitors to see what works well. This can also give you ideas of what features you might want to include on your site.
  • Get feedback: once you have an outline or something to work off of, send out a survey or a panel what they think. The more opinions the better!
  • Plan a launch: this is the best part! Once the new website is all ready to go, make sure you create some buzz and get others excited about your site.

Long story short, the functionality, look, and feel of your website is incredibly important to your consumer. Although it may cost a small chunk of change, you will definitely see the return on investment.

Filed Under: Blog

Footer

Google Rating
5.0
Based on 12 reviews
Cutwing Marketing, LLC
Cutwing Marketing, LLC
5.0
Kelli Stimely
Kelli Stimely
19:53 30 Oct 20
Andi Millard
Andi Millard
14:42 01 Apr 20
We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
Dave Neumann
Dave Neumann
16:25 09 Mar 20
Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
Nicole Groth
Nicole Groth
17:59 10 Feb 20
Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
Steve Kempowski
Steve Kempowski
19:31 21 Oct 19
Cutwing Marketing has done a awesome job in supporting the needs of Lindberg/MPH, over the past several years. Not only with website design, but handling product brochures, videos, social media, etc. They are very responsive, professional, and get the job done to the customers satisfaction.
Robert Davis
Robert Davis
12:44 18 Oct 19
Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
John Romano
John Romano
19:44 11 Jun 19
A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
Karen Hunter
Karen Hunter
16:35 07 May 19
We use Cutwing Marketing to promote our company on social media. They've done an excellent job!
Mike Grande
Mike Grande
15:44 24 Apr 19
Andrea and her team always provide great support and excellent ideas for SEO optimizing and marketing. Very Satisfied and would recommend!
Peter Duffy
Peter Duffy
18:32 18 Mar 19
Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
Steve Roth
Steve Roth
16:13 13 Mar 19
Cheryl Siemers
Cheryl Siemers
14:42 28 Feb 19
A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
See all reviewsWrite a review
powered by Google

Cutwing Marketing Solutions, LLC.
801 Geneva Pkwy North, Suite 103
Lake Geneva, WI. 53147

© 2022 Cutwing Marketing · Site Map

262-248-0288