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Blog / March 1, 2019

Marketing with Mia – Organize and Prioritize – Part 2

Drive your audience to your content in the most effective way.

This concept is what marketing professionals look for each time they take on a project. They keep in mind the client they will be representing and the audience to whom they will deliver the message. However, this is not done without planning it all out step by step. Sure, in some circumstances your projects could take little time and minimal work to put together, but if you take that mentality to all your work, it will bite you in the rear in the long run.

According to an article done by Canvas, 13.2% of audiences are drawn to interactive content and visual storytelling. This emphasizes the importance of content development.

Each message will need to be thought out before sending to the public. Creating content needs to be not only believable but also relatable to your audience.

 

If we take a look at something as simple as an email blast, we see it’s all in the delivery. 50% of the message is personalized per person. Meaning the content is specific and research is needed to construct wording. Another 38% is for creating a meaningful CTA (Call to Action).

Your customers and the general audience are your generators for content buzz. You need to plan the most effective way to use that to build your company or client up with their public.

A model that proves useful in constructing a plan for a message is the V2MOM model:

V – Vision

V – Values

M – Methods

O – Obstacles

M – Measures

One good tip along with this model is to review the previous year’s plan. The best way to keep client retention is to maintain a good track record throughout the year.

Constructing a plan around your customers wants and needs will generate buzz for your company through word of mouth from the customers. Here at Cutwing Marketing, we build the plan for success for your company and your clients. For more information, contact us at  262-248-0288. Don’t forget to follow us on Facebook, Twitter, and Instagram for more content like this!

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Cutwing Marketing, LLC
Cutwing Marketing, LLC
5.0
Kelli Stimely
Kelli Stimely
19:53 30 Oct 20
Andi Millard
Andi Millard
14:42 01 Apr 20
We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
Dave Neumann
Dave Neumann
16:25 09 Mar 20
Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
Nicole Groth
Nicole Groth
17:59 10 Feb 20
Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
Steve Kempowski
Steve Kempowski
19:31 21 Oct 19
Cutwing Marketing has done a awesome job in supporting the needs of Lindberg/MPH, over the past several years. Not only with website design, but handling product brochures, videos, social media, etc. They are very responsive, professional, and get the job done to the customers satisfaction.
Robert Davis
Robert Davis
12:44 18 Oct 19
Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
John Romano
John Romano
19:44 11 Jun 19
A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
Karen Hunter
Karen Hunter
16:35 07 May 19
We use Cutwing Marketing to promote our company on social media. They've done an excellent job!
Mike Grande
Mike Grande
15:44 24 Apr 19
Andrea and her team always provide great support and excellent ideas for SEO optimizing and marketing. Very Satisfied and would recommend!
Peter Duffy
Peter Duffy
18:32 18 Mar 19
Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
Steve Roth
Steve Roth
16:13 13 Mar 19
Cheryl Siemers
Cheryl Siemers
14:42 28 Feb 19
A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
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