Drive your audience to your content in the most effective way.
This concept is what marketing professionals look for each time they take on a project. They keep in mind the client they will be representing and the audience to whom they will deliver the message. However, this is not done without planning it all out step by step. Sure, in some circumstances your projects could take little time and minimal work to put together, but if you take that mentality to all your work, it will bite you in the rear in the long run.
According to an article done by Canvas, 13.2% of audiences are drawn to interactive content and visual storytelling. This emphasizes the importance of content development.
Each message will need to be thought out before sending to the public. Creating content needs to be not only believable but also relatable to your audience.
If we take a look at something as simple as an email blast, we see it’s all in the delivery. 50% of the message is personalized per person. Meaning the content is specific and research is needed to construct wording. Another 38% is for creating a meaningful CTA (Call to Action).
Your customers and the general audience are your generators for content buzz. You need to plan the most effective way to use that to build your company or client up with their public.
A model that proves useful in constructing a plan for a message is the V2MOM model:
V – Vision
V – Values
M – Methods
O – Obstacles
M – Measures
One good tip along with this model is to review the previous year’s plan. The best way to keep client retention is to maintain a good track record throughout the year.
Constructing a plan around your customers wants and needs will generate buzz for your company through word of mouth from the customers. Here at Cutwing Marketing, we build the plan for success for your company and your clients. For more information, contact us at 262-248-0288. Don’t forget to follow us on Facebook, Twitter, and Instagram for more content like this!