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Blog / July 7, 2016

Part One: Why Email Marketing Still Works

Email concept with laptop ang girl hands

As time goes on, more and more people believe that the email phenomenon has died down. Well, to marketers everywhere, email marketing is still very effective!

What makes email marketing so great?

1. Tech Savvy Target Markets
Email marketing is a one-of-a-kind marketing tool because of the ability to reach hundreds of viewers anywhere and at any time of day. In today’s marketplace, smartphones are practically in everyone’s pockets providing you unlimited access to contacting potential customers through email.

2. Marketing Research
Clicking the send button on an email campaign is one of the best decisions a marketer will make as emailing creates a line of effective communication for keeping viewers informed. Have upcoming events? Need your viewers to take a survey? Launching a new website and want to attract viewers? Advertising a special offer or campaign? Emailing can help you achieve all of the above, effectively and at low cost!

3. Cost Effective
Inexpensive. Everyone loves to see that word, especially marketers. Emailing does not require much effort in the budget category compared to other marketing strategies, such as billboards, radio, flyers, print ads, and so on. If it’s cost effective, why not utilize it?

4. Consumer Opt-In
Connecting with your viewers whenever you choose is a way in which email marketing can help strengthen or improve relationships between your business and the viewers you are reaching. Most likely the viewers you are reaching are the ones who want to hear about your business. Use this as an advantage point by creating that loyalty between your viewers and your business.

5. Call to Action
Immediate calls to action can be added to your email marketing campaign. Inserting a hyperlink can easily drive traffic to your website and increase contact and form submissions. You can also include mobile friendly call buttons that when clicked on direct the customer right to your company’s phone line!

6. Metrics and Reporting
Email marketing is among one of the most measurable marketing strategies out there. The process of measuring clicks and different URL leads can be done easily with email marketing.  You can track if viewers have opened your email and what links within the email they have clicked on.

“A recent study by predictive analytics firm Custora discovered that customer acquisition via email has quadrupled in the last four years and now accounts for almost 7 percent of customer acquisitions.” – Tim Devaney and Tom Stein

Although email marketing can be overused at times, if you use it appropriately it can help grow your business and increase your marketing presence.  Tune in next month for Part Two: How to Create that Effective Email that Works! to learn some easy tips and tricks for creating the perfect email!

Filed Under: Blog

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Kelli Stimely
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Andi Millard
14:42 01 Apr 20
We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
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Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
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Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
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Cutwing Marketing has done a awesome job in supporting the needs of Lindberg/MPH, over the past several years. Not only with website design, but handling product brochures, videos, social media, etc. They are very responsive, professional, and get the job done to the customers satisfaction.
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Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
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A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
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We use Cutwing Marketing to promote our company on social media. They've done an excellent job!
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Andrea and her team always provide great support and excellent ideas for SEO optimizing and marketing. Very Satisfied and would recommend!
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Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
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A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
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