As time goes on, more and more people believe that the email phenomenon has died down. Well, to marketers everywhere, email marketing is still very effective!
What makes email marketing so great?
1. Tech Savvy Target Markets
Email marketing is a one-of-a-kind marketing tool because of the ability to reach hundreds of viewers anywhere and at any time of day. In today’s marketplace, smartphones are practically in everyone’s pockets providing you unlimited access to contacting potential customers through email.
2. Marketing Research
Clicking the send button on an email campaign is one of the best decisions a marketer will make as emailing creates a line of effective communication for keeping viewers informed. Have upcoming events? Need your viewers to take a survey? Launching a new website and want to attract viewers? Advertising a special offer or campaign? Emailing can help you achieve all of the above, effectively and at low cost!
3. Cost Effective
Inexpensive. Everyone loves to see that word, especially marketers. Emailing does not require much effort in the budget category compared to other marketing strategies, such as billboards, radio, flyers, print ads, and so on. If it’s cost effective, why not utilize it?
4. Consumer Opt-In
Connecting with your viewers whenever you choose is a way in which email marketing can help strengthen or improve relationships between your business and the viewers you are reaching. Most likely the viewers you are reaching are the ones who want to hear about your business. Use this as an advantage point by creating that loyalty between your viewers and your business.
5. Call to Action
Immediate calls to action can be added to your email marketing campaign. Inserting a hyperlink can easily drive traffic to your website and increase contact and form submissions. You can also include mobile friendly call buttons that when clicked on direct the customer right to your company’s phone line!
6. Metrics and Reporting
Email marketing is among one of the most measurable marketing strategies out there. The process of measuring clicks and different URL leads can be done easily with email marketing. You can track if viewers have opened your email and what links within the email they have clicked on.
“A recent study by predictive analytics firm Custora discovered that customer acquisition via email has quadrupled in the last four years and now accounts for almost 7 percent of customer acquisitions.” – Tim Devaney and Tom Stein
Although email marketing can be overused at times, if you use it appropriately it can help grow your business and increase your marketing presence. Tune in next month for Part Two: How to Create that Effective Email that Works! to learn some easy tips and tricks for creating the perfect email!