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Blog / August 14, 2018

Pitch It

Why its Important in Marketing

In today’s world, everyone wants to promote something: an idea, opinion, product, etc. You can go on and on with facts and justifications to make what you are saying the only right decision. However, making your point in a short and catchy manner adds a certain level of difficulty to the mix. Businesses define this as a pitch, which is basically delivering a business plan verbally. Most use aids like Microsoft PowerPoint to provide visuals. Not all pitches are the same, however. Terms like ‘elevator pitch’ and ‘video pitch’ have increased in popularity. An elevator pitch is simply a short summary of what you want to promote in the time span equivalent to a short elevator ride, usually around 20-60 seconds. That’s not a lot of time to make an impression…or is it?

Pitches are generally rehearsed and planned prior to the actual conversation. Again, you are trying to sell yourself, a product, or your company. In those 20-60 seconds, you need to address your credibility, the problem, what you want the person or organization to do to help solve said problem and open a door for further communication. That’s quite a bit of information to be included in such a short amount of time. In order for your pitch to be effective, it’ll take planning, rehearsal, and knowledge of the audience you’re pitching to.

Make Your Pitch more Effective

In some cases, you may have more time to go into details with your pitch. It’s typically in these instances where people tend to slip off topic. In an article written by Caroline Cummings, she found pitches can be improved upon by incorporating these nine simple steps:

  1. Tell a real customer story

‘Real’ is emphasized here because individuals attempt to oversell and incorporate fabrication into their pitches, and later cannot back up their claims. This easily leads to damaged credibility.

  1. Pare it down to the essentials

You don’t need to say a lot to get your point across. The audience should have questions for you to elaborate on, again with opening that door to further communication. In this case, not presenting a lot of information is a good strategy.

  1. Outline your business model

State what your business is to give the audience a better understanding. Outline the finer points to narrow in on a focus. Knowing the business can give insight to what you are pitching and why.

  1. Make sure your presentation is clear to everyone

Your pitch is well-developed if a person that is unfamiliar to what you are talking about understands what you are trying to communicate. Knowing what people think of the pitch can be a useful tool, especially if they know nothing about the product or company.

  1. Talk about yourself

This does not mean to tell everyone your life story and get off topic from the pitch. Simply state who you are, your connection to the company, and the accomplishments you have made by being involved.

  1. What have you done lately?

This point can relate to point five, stating your accomplishments. Accomplishments are a great way to introduce future goals, aspirations, and plans.

  1. Address competition head-on

Knowing your competitors and, more importantly, what makes you stand out from them can give your image more favorability. Visual aids help drive this point home.

  1. Give the numbers that are behind your numbers

Don’t simply throw numbers in the wind and assume others will take them at face value. Have the statistics to prove your predictions.

  1. Show the product

Visual aids can improve comprehension to what your pitch is about. People want to see what is being presented to them. Describing something without clear visual components leaves too much open to the imagination.

 

By developing a proper website and marketing to your target audience you will know your product or company is being pitched to the right people. For more ways to improve your company’s pitch, make an appointment for a consultation with our team here at Cutwing Marketing Solutions either through our website at https://cutwingmarketing.com/contact/ or by phone 262-248-0288.

 

 

TAGS— pitch, elevator pitch, business modeling, address competition, marketing product, video pitch

 

Filed Under: Blog

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Cutwing Marketing, LLC
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Raymond Jargstorf
Raymond Jargstorf
20:53 20 Jan 23
Cutwing Marketing is a top-notch marketing agency that truly understands and cares abouts its clients’ and their needs! They’re collaboration, responsiveness, drive and overall deliverability has helped my organization continue to set and achieve our business goals and results! We have partnered with this agency for several years now and can say, without a doubt, that the growth observed through our efforts in SEO, PPC, CPC, Email and Social Media campaigns, overall website traffic and lead generation, trade show appearances, and publications is due in part thanks to their efforts.Being able to routinely sit down, both in-person and virtually, with the team at Cutwing is great. Collaborating and bouncing ideas off of their subject matter experts, coupled with their willingness and transparency to share real-world marketing strategies and tactics is really what sets them apart from the competition.
Peter Lyons
Peter Lyons
01:37 12 Jan 23
Cutwing Marketing was super easy to work with, had great communication throughout the project, did great work creating my business logo from my ideas, and built a website for my business all very efficiently and very reasonably priced.
Laura Henderson
Laura Henderson
21:27 15 Dec 22
Cutwing Marketing is a breath of fresh air in the world of marketing agencies. We vetted out six agencies when we selected Cutwing Marketing. We selected one other and fired them within three months. Most of Cutwing's competitors had more revenue, fancier offices, and lots of sales overhead. Cutwing Marketing was exactly what we were looking for - smart, strategic-minded people who are great and quick at executing the work. We are a fast-changing software company with extremely high expectation of our vendors. Cutwing Marketing doesn't over promise and so far, they always over deliver. They have done a wide range of work for us including but not limited to: advising on our Hubspot website, rebuilding our Hubspot website on Wordpress, crafting strong press releases, building out campaigns, and supporting all our social media strategy. Partner with Cutwing Marketing, and you will not be disappointed!
Nick Ponsonby
Nick Ponsonby
16:58 08 Jul 22
Cutwing has done a awesome job managing our social media marketing for our largest events. Super easy to work with and execute on time and on budget.
Peter Murray
Peter Murray
18:06 08 Jun 22
Samantha did an excellent job developing a fantastic set of logos that capture the essence of our brand and what we seek to build. An excellent platform for future social media marketing and related collateral.Thank you for the great job!
Kelli Stimely
Kelli Stimely
19:53 30 Oct 20
Andi Millard
Andi Millard
14:42 01 Apr 20
We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
Dave Neumann
Dave Neumann
16:25 09 Mar 20
Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
Nicole Groth
Nicole Groth
17:59 10 Feb 20
Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
Steve Kempowski
Steve Kempowski
19:31 21 Oct 19
Cutwing Marketing has done a awesome job in supporting the needs of Lindberg/MPH, over the past several years. Not only with website design, but handling product brochures, videos, social media, etc. They are very responsive, professional, and get the job done to the customers satisfaction.
Robert Davis
Robert Davis
12:44 18 Oct 19
Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
John Romano
John Romano
19:44 11 Jun 19
A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
Karen Hunter
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16:35 07 May 19
We use Cutwing Marketing to promote our company on social media. They've done an excellent job!
Mike Grande
Mike Grande
15:44 24 Apr 19
Andrea and her team always provide great support and excellent ideas for SEO optimizing and marketing. Very Satisfied and would recommend!
Peter Duffy
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18:32 18 Mar 19
Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
Steve Roth
Steve Roth
16:13 13 Mar 19
Cheryl Siemers
Cheryl Siemers
14:42 28 Feb 19
A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
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