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Blog / October 31, 2019

Providing Value in the Content Marketing Craze

Consumers continually use their phones, computers, and smart devices to seek out information and answers to their questions. All of these searches provide an opportunity for a website with relevant information to provide the best answer.  For the past several years content marketing has been a hot topic. Companies have been pouring time and energy into generating content on websites and social media with the goal of converting visitors into prospects.  But how do you figure out what your target audience is looking for and what content they will find value in?

Developing topics to feed the ongoing demand for new content may prove just as difficult as writing the actual content. Researching what interests your target audience is key during this process. Below are a few tips to help you generate ideas for content that your readers will find valuable.

Interview your sales and customer service teams

  • What pain points do your customers have?
  • What solutions is your company providing for customers with your product or service?
  • What are common questions that customers have?
  • What are some of the benefits of your product or service over competitor alternatives?

Look for content gaps in your current website

Man sitting at computer typing

  • What questions are left unanswered for your reader?
  • Are the solutions and benefits provided by your company clearly stated?

Analyze your websites analytics

  • Are any search terms or phrases consistently used?
  • Which pages have a high exit rate?
  • Look for which pages have the highest conversion rate and compare them to those with less conversions.

Perform a competitor analysis

  • Review competitor content to identify areas that you can provide more valuable information to your audience.

Answer the Public

  • Enter your target keywords and the site will suggest content ideas based on recent online searches. The tool is free to use for a limited amount of searches

Google Search Your Target Keywords

  • Review the “People also ask” questions in the zero position
  • Review the “Searches Related To” phrases at the bottom of the page

Even after using the tips and tricks above it can be difficult to come up with new ideas for your content marketing campaigns. We suggest creating a content library which you can reference for repurposing material. This cuts down on the time developing new topics and allows you to present and expand on content you already have in a fresh new way. Check back next month for more information on organizing your content library, repurposing previous content, and identifying evergreen content.

Cutwing Marketing helps clients with content planning and creation for websites, blogs, social media, events, video, and email marketing. To learn more visit us at, https://cutwingmarketing.com/services/content-marketing/ and don’t forget to follow us on Facebook, Twitter, and Instagram!

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Kelli Stimely
Kelli Stimely
19:53 30 Oct 20
Andi Millard
Andi Millard
14:42 01 Apr 20
We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
Dave Neumann
Dave Neumann
16:25 09 Mar 20
Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
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Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
Steve Kempowski
Steve Kempowski
19:31 21 Oct 19
Cutwing Marketing has done a awesome job in supporting the needs of Lindberg/MPH, over the past several years. Not only with website design, but handling product brochures, videos, social media, etc. They are very responsive, professional, and get the job done to the customers satisfaction.
Robert Davis
Robert Davis
12:44 18 Oct 19
Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
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A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
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Karen Hunter
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We use Cutwing Marketing to promote our company on social media. They've done an excellent job!
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Mike Grande
15:44 24 Apr 19
Andrea and her team always provide great support and excellent ideas for SEO optimizing and marketing. Very Satisfied and would recommend!
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Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
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Steve Roth
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A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
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