They say a picture is worth a thousand words. So why not use it to tell a story? Companies must connect with consumers on more than just their product or service, and one of the easiest ways to get your foot in the door is to use social media.
But don’t just post on social media for the sake of doing so. Add relevant and valuable information for your followers. Content is king here – make sure to post things they would actually want to share!
Here are a few ways to incorporate storytelling into your social media marketing strategy:
- Articles. It’s as simple as sharing relevant news articles or blog posts. Something that gives the bigger picture to show that you’re aware of what’s going on in your industry. Intriguing images with catchy headlines can go a long way here. When people like what you share, they are more likely to come back and think of you as a good source of information!
- Memes & GIFs. These add humor and relevancy to your posts. People love memes / GIFs – especially variations of them. Take one that’s currently popular and put a creative twist on it that’s relevant to your company or brand.
- Company Pictures. Give followers an inside look and backstage pass to your company or brand. It’s unique to you, and gives your social media platforms something exclusive – a reason for people to follow you.
- User-Generated Content (UGC). Show your followers some appreciation, and let them know that you care about their opinions too. Share their posts or even just respond to them with a comment or shout out! People like being recognized by companies / brands, and this is an easy way to do so.
- Infographics. These a great way to display a lot of information in a visually appealing way. Summarize a blog post so the user can decide if they want to look at the visual and / or read the entire article. Or do research and put something together about a popular topic in your industry – another great opportunity to become a source of information!
All of these tools can be used to tell the story of your brand. When done correctly, this can help create an image / persona of your company – who you are, and why you do what you do instead of just what you sell.
So now, go out there and tell your own story!
