Branding or rebranding can be very tricky. You want your brand to be unique yet professional. Fun but functional. Someone told you that your slogan has to be like this and your website has to be like that. But why are you listening to them? Why are you trying to make your brand fit in with the rest when you have an entirely new opportunity to be genuinely authentic?
You’ve seen it. Marketers favorite buzz word. Authentic. Being original and having your own voice is exactly what your customers want. Don’t get lost in the hodge podge of brands. Make yourself stand out by being true to who you are. If you still need help, here are some more tips on how to make a great first impression and create a brand that will leave customers wanting more.
- Be YOU. Come up with words or phrases that you believe your company embodies. Do you want to be colorful and professional? You can be! Do you want to be informative and fun? You can be! Once you know your own vision for your brand then the rest of the pieces will fall in to place.
- Know your audience! Once you have your vision, find out who will be attracted by that vision. You’re trying to be authentic so don’t try to appeal to everyone. Find a group of people and target them with your campaigns and ads.
- Get exposure. Use Facebook, Twitter, Instagram, Snapchat, emails, whatever it takes to reach your audience. Find the best way to reach them and keep doing it! Once they see your awesome, authentic brand, they won’t forget it.
- Be consistent. Once you have your consumer base, they will keep coming back because they remember their experience with you. They will come to expect the same experience and the same quality every time. Your audience is going to pay attention to you and like you even more if you stay consistent to your company mission and values. Be proud of it and own it!
