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Blog / March 23, 2021

How to Grow Your Brand with Local Marketing

Person using google maps on iphoneAs health regulations rolled out over the last year, businesses modified their physical spaces and procedures to create safe environments for both employees and customers. The COVID-19 pandemic has had a significant impact on businesses across the nation, and perhaps none more so than small local businesses who rely on residents of their community to succeed. It has shown us all how important it is for a business to have a strong online presence.

By leveraging local search engine results and bolstering social media strategies, local business owners can grow brand awareness, engage with customers, and drive sales. In this article, we will be reviewing a few key strategies for staying in front of your local customers during the pandemic and beyond.

Local Search Engine Optimization

One of the best ways to maintain your local marketing presence is local search engine optimization (SEO). Letting customers know about your services is important for keeping your business visible. Local SEO is all about increasing the search visibility of your business within your community. This includes claiming business listings and other tactics to make sure that you show up on local searches when people are searching for your products or services on Google.

A great tool for your local SEO efforts is Google My Business. By claiming your Google My Business listing you have access to various tools to manage your online presence on Google. “Near me” Google searches are frequently used by those who are ready to make a purchase or schedule a service. Google takes the users current location into account to provide local results to ensure they are relevant to the user. Having an updated Google My Business account and a website that is mobile friendly can help ensure high conversion rates for the “near me” local search results.

For more information on how to leverage your Google My Business account, check out our blog post to learn more about optimization.

Reputation Management

Maintaining a positive reputation around your business is a key component in any marketing strategy. Consumers use peer reviews to make buying decisions on just about everything. About 85% of consumers trust reviews about as much as recommendations from their own friends or family on products or services. If you are not asking satisfied customers for reviews on your business, then you should develop a review request campaign which will generate a continual flow of current reviews and opportunities for you to engage with the reviewers.

Responding to reviews shows that your business cares about what your customers have to say, and you take the time to pay attention to feedback no matter if it is positive or negative. Your responses to positive reviews give you the opportunity to expand further on your products/services or show your appreciation for your customers. Responding to negative reviews show that you will work to resolve the issue presented by your customer.

Optimizing Local Website Content

It’s hard to overstate how important it is to drive your visibility in local search engine results. About 50% of people who conduct local searches end up going to that business within a day.

By posting regularly on your website with blog posts or podcasts that incorporate relevant local keywords, you can enhance your visibility in local searches. People want to visit businesses that are close to them, partially for the convenience but also to support the local community. The drive to support local small businesses is stronger than ever after a harrowing 2020 for business owners.

Social Media Marketing and Advertising

It’s important to know who your customers are and what marketing messages resonate with your target audience. The analytical tools provided by social media platforms give business owners insight into the engagement around their content which can be used to develop more effective marketing messages. Adding hashtags that are relevant to your local area makes your content more likely to be found in other local searches and adding a location to your posts increases your visibility.

Social media advertising is another opportunity for businesses to expand their brand awareness and drive engagement from prospects. These options are cost effective and provide calls to action that encourage users to engage with your business. The flexibility available when building social media ads allows businesses to test out different combinations of messaging, graphics and calls to action to learn what provides the best ROI.

How Cutwing Can Help

It isn’t a secret that the past year has been tough on many local businesses. Now more than ever, developing a strong local presence online is a critical component to success for small businesses. Cutwing Marketing works with clients to increase their online presence and drive customer engagement through local online optimization, keyword research, and social media marketing. Contact us today for more information.

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5.0
Based on 17 reviews
Cutwing Marketing, LLC
Cutwing Marketing, LLC
5.0
Raymond Jargstorf
Raymond Jargstorf
20:53 20 Jan 23
Cutwing Marketing is a top-notch marketing agency that truly understands and cares abouts its clients’ and their needs! They’re collaboration, responsiveness, drive and overall deliverability has helped my organization continue to set and achieve our business goals and results! We have partnered with this agency for several years now and can say, without a doubt, that the growth observed through our efforts in SEO, PPC, CPC, Email and Social Media campaigns, overall website traffic and lead generation, trade show appearances, and publications is due in part thanks to their efforts.Being able to routinely sit down, both in-person and virtually, with the team at Cutwing is great. Collaborating and bouncing ideas off of their subject matter experts, coupled with their willingness and transparency to share real-world marketing strategies and tactics is really what sets them apart from the competition.
Peter Lyons
Peter Lyons
01:37 12 Jan 23
Cutwing Marketing was super easy to work with, had great communication throughout the project, did great work creating my business logo from my ideas, and built a website for my business all very efficiently and very reasonably priced.
Laura Henderson
Laura Henderson
21:27 15 Dec 22
Cutwing Marketing is a breath of fresh air in the world of marketing agencies. We vetted out six agencies when we selected Cutwing Marketing. We selected one other and fired them within three months. Most of Cutwing's competitors had more revenue, fancier offices, and lots of sales overhead. Cutwing Marketing was exactly what we were looking for - smart, strategic-minded people who are great and quick at executing the work. We are a fast-changing software company with extremely high expectation of our vendors. Cutwing Marketing doesn't over promise and so far, they always over deliver. They have done a wide range of work for us including but not limited to: advising on our Hubspot website, rebuilding our Hubspot website on Wordpress, crafting strong press releases, building out campaigns, and supporting all our social media strategy. Partner with Cutwing Marketing, and you will not be disappointed!
Nick Ponsonby
Nick Ponsonby
16:58 08 Jul 22
Cutwing has done a awesome job managing our social media marketing for our largest events. Super easy to work with and execute on time and on budget.
Peter Murray
Peter Murray
18:06 08 Jun 22
Samantha did an excellent job developing a fantastic set of logos that capture the essence of our brand and what we seek to build. An excellent platform for future social media marketing and related collateral.Thank you for the great job!
Kelli Stimely
Kelli Stimely
19:53 30 Oct 20
Andi Millard
Andi Millard
14:42 01 Apr 20
We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
Dave Neumann
Dave Neumann
16:25 09 Mar 20
Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
Nicole Groth
Nicole Groth
17:59 10 Feb 20
Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
Steve Kempowski
Steve Kempowski
19:31 21 Oct 19
Cutwing Marketing has done a awesome job in supporting the needs of Lindberg/MPH, over the past several years. Not only with website design, but handling product brochures, videos, social media, etc. They are very responsive, professional, and get the job done to the customers satisfaction.
Robert Davis
Robert Davis
12:44 18 Oct 19
Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
John Romano
John Romano
19:44 11 Jun 19
A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
Karen Hunter
Karen Hunter
16:35 07 May 19
We use Cutwing Marketing to promote our company on social media. They've done an excellent job!
Mike Grande
Mike Grande
15:44 24 Apr 19
Andrea and her team always provide great support and excellent ideas for SEO optimizing and marketing. Very Satisfied and would recommend!
Peter Duffy
Peter Duffy
18:32 18 Mar 19
Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
Steve Roth
Steve Roth
16:13 13 Mar 19
Cheryl Siemers
Cheryl Siemers
14:42 28 Feb 19
A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
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Cutwing Marketing Solutions, LLC.
801 Geneva Pkwy North, Suite 103
Lake Geneva, WI. 53147

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