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Blog / January 9, 2019

New Year, New You, New Possibilities

The new year is in full swing and you’re probably rushing to plan out yearly budgets, but how are you going to market yourself this year? This year, make it a priority to revitalize your organizational skills and your companies’ brand. By keeping on top of projects, or even something as simple as monthly newsletters, your content will be more thorough and engaging. There are three key strategies marketers should be sure to utilize this year: content creation, social media, and video usage.

Content Creation

Content creation is one of the easiest, yet also most difficult, concepts in the marketing realm. If you have good content, it will be engaging and your audience will be more inclined to notice it. Coming up with the ideas takes time and you need to really know your audience. By taking the time to define your audience, the content you create for your brand will have more success. In an article published on thomasnet.com, the concept of unicorn marketing is discussed. Unicorn Marketing is essentially making your messages unique enough to lift up the rest of your content for the year. It takes time to plan, but it’s worth the reward if you direct it toward the specific groups you wish to reach.

Social Media

Social media is continuously becoming more utilized by businesses, but many businesses don’t know just how often they should be posting to keep their content relevant. If you don’t keep up the optimal frequency of posts, your audience will lose interest over time. The best way to manage this is to plan a set schedule of postings and keep the same pace throughout the year. It has been found in research studies that the recommended amount of posts is as follows:

  • Facebook: 1 post per day
  • Twitter: 15 Tweets per day
  • Pinterest: 11 Pins per day
  • LinkedIn: 1 post per day
  • Instagram: 1-2 posts per day

These numbers might seem high, but social media is used so much each day that this is the amount needed to build a strong following. By using platforms such as Hootsuite, Buffer, or CoSchedule, it becomes easier to manage and generate content for your organization’s social media.

Video Marketing

The use of video marketing has also gained popularity in recent years. In an earlier blog post, we described the benefits of videography in the marketing world. Videos on platforms like Facebook generate a greater buzz than simple text posts. Audiences are likely to remember visual content over plain text in the long run. Did you know that it’s 50% more likely that a customer will read an email newsletter that features a video, as opposed to a plain text email? Don’t just tell your audience what you’re doing and why they should care… show them!

This year is going to be full of change and, as marketers, we need to embrace the change with open arms and open minds. Content should focus on interaction with the customers in order to generate more leads for your business. Using practices like video marketing will help keep your content fresh and fun for your audience to interact with. Having effective planning will be the best thing you do for yourself this year. Stay ahead to get ahead!

For more information on how to utilize these marketing tools and tips to keep you on top throughout the year, stay connected with our Facebook, Twitter, and Instagram, and be sure to check back every month for a new blog post!

Filed Under: Blog

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Google Rating
5.0
Based on 15 reviews
Cutwing Marketing, LLC
Cutwing Marketing, LLC
5.0
Ray Reader
Ray Reader
20:53 20 Jan 23
Cutwing Marketing is a top-notch marketing agency that truly understands and cares abouts its clients’ and their needs! They’re collaboration, responsiveness, drive and overall deliverability has helped my organization continue to set and achieve our business goals and results! We have partnered with this agency for several years now and can say, without a doubt, that the growth observed through our efforts in SEO, PPC, CPC, Email and Social Media campaigns, overall website traffic and lead generation, trade show appearances, and publications is due in part thanks to their efforts.Being able to routinely sit down, both in-person and virtually, with the team at Cutwing is great. Collaborating and bouncing ideas off of their subject matter experts, coupled with their willingness and transparency to share real-world marketing strategies and tactics is really what sets them apart from the competition.
Peter Lyons
Peter Lyons
01:37 12 Jan 23
Cutwing Marketing was super easy to work with, had great communication throughout the project, did great work creating my business logo from my ideas, and built a website for my business all very efficiently and very reasonably priced.
Laura Henderson
Laura Henderson
21:27 15 Dec 22
Cutwing Marketing is a breath of fresh air in the world of marketing agencies. We vetted out six agencies when we selected Cutwing Marketing. We selected one other and fired them within three months. Most of Cutwing's competitors had more revenue, fancier offices, and lots of sales overhead. Cutwing Marketing was exactly what we were looking for - smart, strategic-minded people who are great and quick at executing the work. We are a fast-changing software company with extremely high expectation of our vendors. Cutwing Marketing doesn't over promise and so far, they always over deliver. They have done a wide range of work for us including but not limited to: advising on our Hubspot website, rebuilding our Hubspot website on Wordpress, crafting strong press releases, building out campaigns, and supporting all our social media strategy. Partner with Cutwing Marketing, and you will not be disappointed!
Nick Ponsonby
Nick Ponsonby
16:58 08 Jul 22
Cutwing has done a awesome job managing our social media marketing for our largest events. Super easy to work with and execute on time and on budget.
Peter Murray
Peter Murray
18:06 08 Jun 22
Samantha did an excellent job developing a fantastic set of logos that capture the essence of our brand and what we seek to build. An excellent platform for future social media marketing and related collateral.Thank you for the great job!
Kelli Stimely
Kelli Stimely
19:53 30 Oct 20
Andi Millard
Andi Millard
14:42 01 Apr 20
We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
Dave Neumann
Dave Neumann
16:25 09 Mar 20
Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
Nicole Groth
Nicole Groth
17:59 10 Feb 20
Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
Robert Davis
Robert Davis
12:44 18 Oct 19
Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
John Romano
John Romano
19:44 11 Jun 19
A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
Mike Grande
Mike Grande
15:44 24 Apr 19
Andrea and her team always provide great support and excellent ideas for SEO optimizing and marketing. Very Satisfied and would recommend!
Peter Duffy
Peter Duffy
18:32 18 Mar 19
Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
Steve Roth
Steve Roth
16:13 13 Mar 19
Cheryl Siemers
Cheryl Siemers
14:42 28 Feb 19
A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
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