“A Diamond is Forever”, but was it always? In 1948, a young copywriter for the N.W. Ayer advertising agency named Frances Gerety scribbled down this iconic, …
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The Head and the Heart: Marketing and Valentine’s Day
Valentine’s Day is an enigma of a holiday. Its origins are not widely known, but it is often celebrated by couples and scorned by singles. Since Valentine’s Day …
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Time For a Marketing Tune-Up?
As we roll into a new year it’s the perfect time to do a quick tune-up on your marketing efforts. Our list includes key items that you should review and update …