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Blog / July 19, 2016

Part Two: How to Create that Effective Email that Works!

Email concept with laptop ang girl hands

If you missed our first blog about email marketing, click here to learn more about how marketing through email still works! In order to utilize email marketing effectively, it is important to make sure that your email contains specific information that pulls the viewer into reading your content.  The two most vital portions to your email is your subject line and body.

The Subject Line

This is your viewer’s first impression of the message you are trying to convey to them.  Keep it short, yet effective at giving a small snapshot of what your email contains.  We recommend 45-50 characters per subject line.

If you are advertising an offer or event, be sure to create a call to action within the subject line to catch their attention.  For example, “Hurry! Only a few consultation spots available!” or “Call us now and ask about this special offer!” This will create a sense of urgency, pulling the viewers into the email itself.  It’s also very important to be aware of avoiding words that are spam triggers and could push your email into your target’s junk folder.  You can use words such as “call us, hurry, contact us” and so on, just be sure you are not using them too frequently as they may end up sending your email to the spam folder.

Ask a question such as, “Are you interested in building your clientele?” That way your viewer is intrigued enough to open your email as they hopefully want the answer to your question.

Provide a benefit within your subject line, this will also help in pulling your viewers in. For example, “An offer tailored just for you.” Imagine how many emails you get on a daily basis as you reach for the trash button right away.  You want to create a benefit for your viewers that they will get out of reading your email so it’s not put in the trash right along with the others.

The Body

The body should convey your message to the viewer in a clear concise manner.  This layout and content of your email can be either engaging or completely push the viewer into clicking that dreaded trash icon.  Comparable to the subject line, you want to continue to keep your viewer’s attention and pull them into reading your content.

Catch the viewer’s attention right from the start.  By doing so, you will begin to create a bond between the viewer and your message.  If they are intrigued, they will keep reading which is why you want to capture their attention right from the start.  Pull them in by asking a question, once again, be creative with this!

Build consistency with your call to action by implementing the action you used within your subject and repeat it again in the body of your message.  This will reiterate the importance of the message you are trying to convey (by now the viewer should see that.) To convey your action, it can be helpful to create a button or hyperlink for the viewer to click on.  Images are not as useful because these do not create much of a call to action but rather takes up space you could be utilizing for better engagement.  Some mail servers even block images now as a default so it’s important to have good content to combat that.  On the other hand, if you decide to include images within your email, make sure they link to the correct destination when clicked on.

Create a voice within your email.  Don’t get lost in the “bland email category” that we encounter on a daily basis.  Try to stand out and create a unique way to convey your message that other businesses have not done.  Whether it is creating a character that your viewers become familiar with in your campaigns or changing the tone of your message with different moods such as excitement or even a calming nature.  Whatever you choose, don’t be afraid to think outside of the box, this will set you apart from all the other emails in your viewer’s inbox and potentially give you more customers!

By implementing the above tips and tricks within your email marketing you will be able to formulate emails that are both effective and interesting to your viewers!

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Cutwing Marketing, LLC
Cutwing Marketing, LLC
5.0
Ray Reader
Ray Reader
20:53 20 Jan 23
Cutwing Marketing is a top-notch marketing agency that truly understands and cares abouts its clients’ and their needs! They’re collaboration, responsiveness, drive and overall deliverability has helped my organization continue to set and achieve our business goals and results! We have partnered with this agency for several years now and can say, without a doubt, that the growth observed through our efforts in SEO, PPC, CPC, Email and Social Media campaigns, overall website traffic and lead generation, trade show appearances, and publications is due in part thanks to their efforts.Being able to routinely sit down, both in-person and virtually, with the team at Cutwing is great. Collaborating and bouncing ideas off of their subject matter experts, coupled with their willingness and transparency to share real-world marketing strategies and tactics is really what sets them apart from the competition.
Peter Lyons
Peter Lyons
01:37 12 Jan 23
Cutwing Marketing was super easy to work with, had great communication throughout the project, did great work creating my business logo from my ideas, and built a website for my business all very efficiently and very reasonably priced.
Laura Henderson
Laura Henderson
21:27 15 Dec 22
Cutwing Marketing is a breath of fresh air in the world of marketing agencies. We vetted out six agencies when we selected Cutwing Marketing. We selected one other and fired them within three months. Most of Cutwing's competitors had more revenue, fancier offices, and lots of sales overhead. Cutwing Marketing was exactly what we were looking for - smart, strategic-minded people who are great and quick at executing the work. We are a fast-changing software company with extremely high expectation of our vendors. Cutwing Marketing doesn't over promise and so far, they always over deliver. They have done a wide range of work for us including but not limited to: advising on our Hubspot website, rebuilding our Hubspot website on Wordpress, crafting strong press releases, building out campaigns, and supporting all our social media strategy. Partner with Cutwing Marketing, and you will not be disappointed!
Nick Ponsonby
Nick Ponsonby
16:58 08 Jul 22
Cutwing has done a awesome job managing our social media marketing for our largest events. Super easy to work with and execute on time and on budget.
Peter Murray
Peter Murray
18:06 08 Jun 22
Samantha did an excellent job developing a fantastic set of logos that capture the essence of our brand and what we seek to build. An excellent platform for future social media marketing and related collateral.Thank you for the great job!
Kelli Stimely
Kelli Stimely
19:53 30 Oct 20
Andi Millard
Andi Millard
14:42 01 Apr 20
We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
Dave Neumann
Dave Neumann
16:25 09 Mar 20
Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
Nicole Groth
Nicole Groth
17:59 10 Feb 20
Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
Robert Davis
Robert Davis
12:44 18 Oct 19
Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
John Romano
John Romano
19:44 11 Jun 19
A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
Mike Grande
Mike Grande
15:44 24 Apr 19
Andrea and her team always provide great support and excellent ideas for SEO optimizing and marketing. Very Satisfied and would recommend!
Peter Duffy
Peter Duffy
18:32 18 Mar 19
Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
Steve Roth
Steve Roth
16:13 13 Mar 19
Cheryl Siemers
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14:42 28 Feb 19
A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
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