If you missed our first blog about email marketing, click here to learn more about how marketing through email still works! In order to utilize email marketing effectively, it is important to make sure that your email contains specific information that pulls the viewer into reading your content. The two most vital portions to your email is your subject line and body.
The Subject Line
This is your viewer’s first impression of the message you are trying to convey to them. Keep it short, yet effective at giving a small snapshot of what your email contains. We recommend 45-50 characters per subject line.
If you are advertising an offer or event, be sure to create a call to action within the subject line to catch their attention. For example, “Hurry! Only a few consultation spots available!” or “Call us now and ask about this special offer!” This will create a sense of urgency, pulling the viewers into the email itself. It’s also very important to be aware of avoiding words that are spam triggers and could push your email into your target’s junk folder. You can use words such as “call us, hurry, contact us” and so on, just be sure you are not using them too frequently as they may end up sending your email to the spam folder.
Ask a question such as, “Are you interested in building your clientele?” That way your viewer is intrigued enough to open your email as they hopefully want the answer to your question.
Provide a benefit within your subject line, this will also help in pulling your viewers in. For example, “An offer tailored just for you.” Imagine how many emails you get on a daily basis as you reach for the trash button right away. You want to create a benefit for your viewers that they will get out of reading your email so it’s not put in the trash right along with the others.
The body should convey your message to the viewer in a clear concise manner. This layout and content of your email can be either engaging or completely push the viewer into clicking that dreaded trash icon. Comparable to the subject line, you want to continue to keep your viewer’s attention and pull them into reading your content.
Catch the viewer’s attention right from the start. By doing so, you will begin to create a bond between the viewer and your message. If they are intrigued, they will keep reading which is why you want to capture their attention right from the start. Pull them in by asking a question, once again, be creative with this!
Build consistency with your call to action by implementing the action you used within your subject and repeat it again in the body of your message. This will reiterate the importance of the message you are trying to convey (by now the viewer should see that.) To convey your action, it can be helpful to create a button or hyperlink for the viewer to click on. Images are not as useful because these do not create much of a call to action but rather takes up space you could be utilizing for better engagement. Some mail servers even block images now as a default so it’s important to have good content to combat that. On the other hand, if you decide to include images within your email, make sure they link to the correct destination when clicked on.
Create a voice within your email. Don’t get lost in the “bland email category” that we encounter on a daily basis. Try to stand out and create a unique way to convey your message that other businesses have not done. Whether it is creating a character that your viewers become familiar with in your campaigns or changing the tone of your message with different moods such as excitement or even a calming nature. Whatever you choose, don’t be afraid to think outside of the box, this will set you apart from all the other emails in your viewer’s inbox and potentially give you more customers!
By implementing the above tips and tricks within your email marketing you will be able to formulate emails that are both effective and interesting to your viewers!