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Blog / December 6, 2017

Video Marketing: Part 1- Why it Works

In the Age of Technology, our communication methods are advancing each day, as are the digital content possibilities. Video is becoming an essential tool in creating marketing content to engage consumers. In a study done in 2016, 69% of consumers online claimed they would prefer to watch a video instead of reading an explanation about a product.

The Psychology Behind Video Marketing

People say a picture is worth a thousand words. If that’s the case, then a video is worth billions. Videos captivate the viewers’ attention better than any traditional advertisement can. This is because videos initiate emotional responses more so than past marketing methods. When done right, they lead

the consumer to associate a positive image of the brand. Emotions also play a big role in consumer purchase decisions. When a video triggers an emotional response, it becomes a longer lasting memory in the consumers mind and easier for them to recall. If you want to see emotionally driven advertising at its best, watch this video by Amazon.

Cost Effective

Video marketing can be more cost efficient than traditional forms of advertising. All you need is a good video producer that will work within your budget to create a promotional video. Video can also increase conversion rates by 80% when included on your landing page. In fact, markets that are using video will see their revenue increase 49% faster than marketers who don’t use video. More than half of marketers claim video content has the best ROI over any other marketing tactic.

Going Viral

Your video doesn’t have to be viral to leave an impact on consumers. What IS important is that it stands out from other videos and “cuts through the clutter”. It will turn your social media pages and website into an engaging and informative experience for your customers. However, observing videos that have gone viral will help you understand how to influence consumers. Remember the Budweiser Ad from the 2014 Super Bowl? Even though a puppy and a Clydesdale have nothing to do with beer, there is no doubt this marketing campaign left a lasting impression on Budweiser customers and its brand by pulling at the heartstrings with this viral video.

Want help creating video content for your business? Here at Cutwing Marketing, our experienced team can create videos for you in just a few short weeks and work within your budget. Contact us today for a free quote on your next promotional video!

Filed Under: Blog Tagged With: business, content marketing, cutwing, facebook, instagram, marketing, Marketing Plan, pinterest, Positioning, social media, storytelling, twitter, video marketing, viral video, why it works

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Cutwing Marketing, LLC
Cutwing Marketing, LLC
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Kelli Stimely
Kelli Stimely
19:53 30 Oct 20
Andi Millard
Andi Millard
14:42 01 Apr 20
We have had the most wonderful experience working together with our team Andrea and Samantha at Cutwing Marketing!! They have provided the most creative ads and posts to grow our JELLUA hair product online business! We would highly recommend them for their willing personalities to help in using their marketing skills to promote and grow your business!! Thank you Cutwing Team!!
Dave Neumann
Dave Neumann
16:25 09 Mar 20
Great team to work with, collaborative every step of the way to make sure the end result is what the customer envisioned.
Nicole Groth
Nicole Groth
17:59 10 Feb 20
Carl and Andrea are amazing! They designed a unique, eye catching, flyer that I was proud to display! I would absolutely work with them again, and have found myself looking for excuses to do so.
Steve Kempowski
Steve Kempowski
19:31 21 Oct 19
Cutwing Marketing has done a awesome job in supporting the needs of Lindberg/MPH, over the past several years. Not only with website design, but handling product brochures, videos, social media, etc. They are very responsive, professional, and get the job done to the customers satisfaction.
Robert Davis
Robert Davis
12:44 18 Oct 19
Great marketing firm. Cutwing have done a great deal of work for us. We have worked together on website development and enhancement, literature, trade shows and social media. They are highly responsive, on target and, most importantly for me, bring us new ideas.
John Romano
John Romano
19:44 11 Jun 19
A very creative group helping us helping us re-energize our marketing efforts. I very much appreciate their diligence in keeping us on task, following up, and summarizing our goals and attainment. And we're just getting started...
Karen Hunter
Karen Hunter
16:35 07 May 19
We use Cutwing Marketing to promote our company on social media. They've done an excellent job!
Mike Grande
Mike Grande
15:44 24 Apr 19
Andrea and her team always provide great support and excellent ideas for SEO optimizing and marketing. Very Satisfied and would recommend!
Peter Duffy
Peter Duffy
18:32 18 Mar 19
Working with Cutwing Marketing has been a pleasure for myself and my colleagues here at Tenney Environmental. We are very impressed with their responsiveness to all of our requests and inquiries. Cutwing Marketing understands our market place and what we are trying to accomplish as a company. Cutwing has worked along side us in helping us to grow our business by assisting us with lead generation, trade show implementation, website creation, to name just a few of the ways they have helped us to gain market share.Peter DuffyTenney EnvironmentalDirector of Sales & Marketing
Steve Roth
Steve Roth
16:13 13 Mar 19
Cheryl Siemers
Cheryl Siemers
14:42 28 Feb 19
A truly professional business that has made my work and therefore, my life, a huge difference for the better. I believe do what you do best and hire those that do what they do best and Cutwing Marketing is truly the best Marketing company I have ever worked with.
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